Are you exhibiting at Gulfood 2017? If so, then the following may be for you! You’re among 5,000 local, regional and international retailers and suppliers who realise the potential of looking towards the Middle East to do business. Most importantly, the UK government is there to help you along the way, both domestically through the International Trade Advisors (ITAs) and abroad through Department for International Trade (DIT) offices in embassies around the world.

If you’re looking towards the Middle East, look no further than Saudi Arabia. Comprising 25% of all Middle East and North African GDP, it really is the elephant in the room in terms of opportunities for British companies.

Although Saudi can seem impenetrable from the outside, the Kingdom is gradually opening up, with big changes on the horizon. The recently-announced Vision 2030 outlines a future for the Kingdom independent from oil and with greater emphasis on the private sector – this can only be a good thing for foreign companies looking to invest. The food retail market is impressive; the Kingdom currently imports around 80% of its food requirements from foreign countries, totalling around $24 billion per year.

As DIT Riyadh’s in-country services delivery partner, Arabian Enterprise Incubators (AEI) is hosting a free webinar on Wednesday 8th of February for all new and returning visitors to Gulfood 2017, focussing on “Doing Business in Saudi”. Saudi has never been easy, but the rewards justify the effort, and we look forward to sharing with you the best ways to achieve success in the Kingdom.

To register click the link below – all that’s required is your name and email!