Background

Portas Consulting is a leading management consultancy in the sports sector with a vast array of clients, from private companies such as Sky and Adidas to governing bodies such as the English Football Association (FA) and International Association of Athletics Federations (IAAF).

Portas began their Saudi journey back in June 2015 when they deployed to assist the General Sports Authority and Saudi Arabian Olympic Committee in the development of sporting opportunities for Saudi citizens. Their work has led to government investment of $880m in line with the National Transformation Programme and Vision 2030.

Approach

Because of our flexible, pay per month or even in cases pay per day, business services such as our Executive Residency, AEI Saudi were initially chosen to deliver serviced accommodation for Portas employees in Riyadh. Some were visiting for months at a time, some only days. As well as the cost benefit we provided, these staff also appreciated being able to store possessions between visits at no extra charge.

However the role played by AEI since then has become far more wide-reaching, including the provision of informal market insight as well as more general guidance regarding commercial and contractual aspects of operating in the Saudi market.

Conclusion

As the Portas team in Kingdom continues to grow, we continue to grow our support for them. Most recently we have also enabled Portas to increase their local manpower footprint, through our Sponsorship Service. As Portas have travelled their journey in Kingdom, we have aimed to be by their side whenever needed and in our own small way also be a part of fostering an increased love of outside activities and sporting pursuits in the Kingdom.