Reflections from World Defense Show 2026
- 5 days ago
- 2 min read
A Market Maturing and Accelerating
With World Defense Show 2026 returning to Riyadh after a two-year interval, AEI experienced a significant and rewarding week on the ground.
Reconnecting with clients we first began supporting in 2012
organisations that continue to grow and strengthen their presence in the Kingdom was particularly meaningful. Their continued success reinforces a consistent lesson: long-term commitment, in-market presence and patience remain critical to sustainable growth in Saudi Arabia.
Scale, Ambition and Execution
The scale and ambition demonstrated at WDS 2026 were striking. The breadth of international exhibitors highlighted the depth of opportunity within the Kingdom’s rapidly evolving defence sector.
Beyond the technology and hardware on display, the execution of an event of this magnitude reflects Saudi Arabia’s growing capability in delivering world-class global platforms. Alongside initiatives such as LEAP, Cityscape and Black Hat, World Defense Show sends a clear message: the Kingdom is serious about partnership, localisation and long-term industrial development aligned with Vision 2030.
Practical Perspectives from the Sector
During the week, AEI hosted a defence sector networking breakfast, bringing together both established operators and organisations at the beginning of their Saudi market entry journey.
Moderated by Mickey Stewart, the panel including Mike Bath, Danny Busch, Steve Mingo and AEI CEO Stuart D’Souza offered grounded insight into operating successfully within the Saudi defence landscape.
Key themes included:
The transformation of the sector described as “the end of the beginning” – significant progress achieved, with substantial opportunity still ahead.
The importance of credibility sustained in-market presence and operating as one team when delivering government projects.
The acceleration of localisation and the rapid development of domestic capability, demonstrating tangible progress toward Vision 2030 objectives.
Looking Ahead
For businesses considering entry into the Saudi defence market, the message is clear: the opportunity is real, but success requires preparation, partnership and long-term commitment.
AEI remains committed to supporting organisations seeking to establish, operate and scale successfully in the Kingdom
