Why Saudi Arabia?
Hear from clients, partners and the AEI team who attended London VIII in November 2025 about the unique opportunities of doing business in Saudi Arabia.
Clients & Partners
Charlotte Melia, Founder of DNF Creative, describes Saudi Arabia as a once-in-a-generation opportunity for international businesses where resource, ambition, and creative passion come together to form one of the most dynamic commercial environments in the world.
Edward Brown shares his perspective on why Saudi Arabia represents one of the most ambitious, well-funded, and transformative investment environments in the world today - driven by the scale of its mega and giga projects and an extraordinary appetite for national change.
Tom Harper from Unusual Rigging shares how the globally respected design and engineering house with over 40 years of experience delivering technical solutions for live production and entertainment has successfully operated across everything from West End theatre to Olympic-scale sporting spectacles, and now across Saudi Arabia and the wider Middle East.
Charlotte Melia, Founder of DNF Creative, shares her experience of launching a female-led global creative event studio in Saudi Arabia - and why the journey of setting up a business in the Kingdom has been overwhelmingly positive.
Dennis Mills, Chief Executive of Major Events International, shares how, as a global sports-events agency working across more than 150 international destinations their core expertise lies in delivering world-class sporting events, not in advising companies on business setup in new markets.
AEI Management
In this highlight, AEI DCEO Mickey Stewart shares why AEI hosts events in London and internationally: to create a connected ecosystem of businesses, suppliers, and experts who can exchange a real understanding of Saudi market entry.
Hear from Stuart D’Souza, Co-Founder and CEO of AEI, as he shares why Saudi Arabia’s scale creates both challenge and opportunity — and why the Kingdom is looking for long-term partners ready to commit for the next 10–20 years.
Past Events
This video captures key highlights from the London VII event, where industry leaders and AEI experts discussed why the Kingdom remains one of the most exciting global markets.
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