London IX: Doing Business in Saudi Arabia
On 4 June 2026, AEI brought together UK businesses, Saudi market specialists, investors and industry leaders in the City of London for the ninth edition of our networking series.
One theme ran through the evening: resilience. Conversations covered the current market landscape, geopolitical shifts, and what it actually takes to enter and operate in the Kingdom rather than simply to be interested in it.
Below, clients, partners and members of the AEI team share what they took from the event and why Saudi Arabia continues to draw international businesses.
AEI Management
Saudi Arabia is evolving fast — creating real opportunity, but demanding a much deeper understanding of what it actually takes to build and grow there. At London IX, AEI Saudi brought together business leaders with first-hand experience of the Kingdom to unpack what's really changing.
In this panel from London IX, Stuart D'Souza, Mickey Stewart, Adam Hosier, Ben Farrell and Tom Sharpe share perspectives on a market defined by growing maturity, strength, depth and resilience — and why local context, long-term thinking and the ability to adapt are now critical to success, not optional extras.
Highlights
In this London IX conversation, Mickey Stewart explains how Vision 2030 has transformed Saudi Arabia into a more mature, transparent and globally attractive business environment.
In this London IX insight, Adam Hosier, Co-Founder of AEI Saudi, explores how the Kingdom's business environment has evolved under Vision 2030 and why that evolution matters for international businesses.
In this London IX conversation, Ben Farrell discusses why local context, first-hand experience and understanding Saudi Arabia's evolving business environment have become increasingly important for international companies.
In this London IX conversation, Tom Sharpe explores why understanding Saudi Arabia's long-term ambition is becoming increasingly important for international businesses looking to invest, establish and grow in the Kingdom.
Saudi Arabia has shown remarkable resilience - but does your business have what it takes to succeed there? AEI Saudi CEO Stuart D'Souza breaks down what companies really need before entering the Kingdom.
Past Events
This video captures key highlights from the London VIII event, where industry leaders and AEI experts discussed why the Kingdom remains one of the most exciting global markets.
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