Saudi Arabia offers significant opportunities for international businesses, but success requires more than market entry alone. Drawing on over 14 years of experience supporting 2,700+ companies, AEI's 6 Ps Framework explores the key principles that drive sustainable growth in the Kingdom: Patience, Presence, Partner, Payment, Planning and Preconceptions. Discover practical insights to help your business establish, grow and thrive in one of the world's most dynamic markets.

by Will Perry Overview Rewind to early December 2024 and the AEI team were buzzing around the World Football Summit, speaking on panels, catching up with clients and meeting new faces as the global supply chain of the footballing world gathered in Riyadh. Whether you were in consulting, tech, data, education, manufacturing or just a passionate football fan, at the summit there was great anticipation of a key announcement only a couple of days away – Saudi Arabia winning the bid to host the...

by Will Perry Saudi Arabia’s sports scene has dominated the headlines in recent years – and for good reason. From the Saudi Pro League recruiting world-renowned talent, to the successful 2034 World Cup bid, LIV Golf, and the Women’s WTA Finals, the Kingdom is making big moves. Under Vision 2030, the Kingdom’s sports industry is accelerating into a robust, diversified economic sector. Strategic capital deployment, a packed calendar of marquee events and carefully selected partnerships show...