Insight from the SBJBC “Doing Business in Saudi Arabia” workshop in Edinburgh explores the evolving UK–Saudi business corridor, the pace of reform under Vision 2030, workforce shifts including Saudization and female participation, and the growing importance of in-market presence. As engagement expands beyond London, regional UK cities are playing an increasing role in Saudi Arabia’s economic transformation.

Saudi Arabia maintained strong momentum in February, marked by regulatory reform, rising foreign reserves, and sustained capital deployment. From eased government contracting rules to $8bn in World Defense Show deals and continued PIF-backed AI investment, the Kingdom continues to reinforce investor confidence and long-term market opportunity.

At World Defense Show 2026 in Riyadh, AEI saw clear evidence of a maturing and accelerating Saudi defence market. From reconnecting with long-standing clients to hosting sector leaders for practical discussion, the message was consistent: success in the Kingdom requires long-term commitment, credible in-market presence and strong partnerships. The opportunity is real and aligned firmly with Vision 2030 ambitions.