Ross Melia explores five common mistakes international companies make in Saudi Arabia and explains why local presence, operational readiness and long-term commitment are critical to success.

Ross Melia explores five common mistakes international companies make in Saudi Arabia and explains why local presence, operational readiness and long-term commitment are critical to success.

by Ross Melia What has become such a big part of my professional life today is something I always had a sneaking feeling might happen – I’d end up working back with AEI. And I’m glad I did. When I first joined the business in September 2020, Vision 2030 was still in its infancy. We were only a few years on from the 2016 announcement, and while the ambition was clear, there were still plenty of question marks about whether the Kingdom could really deliver something of that scale. But the...